Best Buy has decided to gobble up online music venture (and, in many ways, arch-enemy) Napster Inc., paying about double today's market value for the company. Best Buy already offers a digital music program in conjunction with RealNetworks' Rhapsody service. It's unclear whether much of Napster's technology will survive the merger: Best Buy will likely try to port the 700,000 Napster customers over to the Rhapsody service, and send the brand to the scrap heap.
Tuesday, September 16, 2008
The Brand that Won't Die
I swear, Napster is like that bald dude from Mad Max Beyond Thunderdome - no matter how many times it gets run over by a post-apocalyptic wartruck, it keeps coming back to life.

Best Buy has decided to gobble up online music venture (and, in many ways, arch-enemy) Napster Inc., paying about double today's market value for the company. Best Buy already offers a digital music program in conjunction with RealNetworks' Rhapsody service. It's unclear whether much of Napster's technology will survive the merger: Best Buy will likely try to port the 700,000 Napster customers over to the Rhapsody service, and send the brand to the scrap heap.
Best Buy has decided to gobble up online music venture (and, in many ways, arch-enemy) Napster Inc., paying about double today's market value for the company. Best Buy already offers a digital music program in conjunction with RealNetworks' Rhapsody service. It's unclear whether much of Napster's technology will survive the merger: Best Buy will likely try to port the 700,000 Napster customers over to the Rhapsody service, and send the brand to the scrap heap.
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